The NFL Sunday Ticket marketing experience was designed and built by sports and tech junkies. My role was to brand the experience through strategy, design and UX. My team also partnered with Facebook to develop a targeted/segmented digital campaign utilizing DIRECTV sponsored NFL talent. The product continues to exceed sales goals year over year.
Designed and developed AT&T digital merchandising guide to build brand consistency across sales tactics. Standardized basic design principles to improve workflow among a larger team, through out several US locations. Gave designers and art directors a new vision for AT&T services and quickly improved productivity.
Digital marketing experience developed for latest unlimited data plan offer, including HBO for life. Partnered with national marketing team to develop messaging and visual communications. My team then iterated for att.com, retail and additional print tactics.
Targeted, segmented marketing experience built to boost online device upgrades. Collaborated with strategy and UX to build a responsive web framework and purchase flow.
DIRECTV digital rebrand post merger with AT&T, including visual aesthetic, tone of voice, and strategy. The result was bold, entertainment focussed storytelling which yielded higher page views and increased click through rates.
Digital experience designed and built to introduce a new boxing style sport exclusive to the DIRECTV platform. My team also developed the key art and print materials.
Branding for Perrier sponsored events and influencer marketing. The goal was to reconnect with youth culture through experiential campaigns and nontraditional advertising.
Brand activation based on the Most Interesting Man in the World national advertising. Expedition Cinco was an event series created to give fans a taste of his life; latest adventures, love of unique food, rare art and eccentric friends.
Advertising and merchandising campaign developed to reflect coexistence of the Pepsi brand with international consumer lifestyle. Included out of home, point of sale and packaging.
Branding for AMP sponsorship of NASCAR racing team and events. Included car design, uniforms, packaging, retail, race day trophy and countless premiums.
Identity system developed for the Reese's NASCAR racing team. Included logos, car design, uniforms, gear, etc. Later art directed several Reese's retail campaigns and promotions.
Illustration and design created for the Stella Artois New York Film Festival partnership. Advertising and outdoor.