DIRECTV digital rebrand post merger with AT&T. The result was bold, entertainment focussed storytelling which yielded higher page views and increased click through rates.
Digital merchandising toolkit built to ensure visual consistency across multiple organizations and remote employees. Standardized basic design principles and educated teams on appropriate usage of entertainment properties, to quickly increase productivity in design workstreams.
Web framework built to deliver personalized communications centered around online upgrades. The result quickly decreased call center volume and exceeded business goals.
Digital marketing experience developed for latest unlimited data plan offer, including HBO for life. Partnered with national marketing team to develop enterprise messaging and visual aesthetics.
Marketing experience designed to immerse users in DIRECTV’s flagship sports product, NFL SUNDAY TICKET. This product continues to exceed business goals by double digits.
Digital experience designed and built to introduce a new boxing style sport exclusive to the DIRECTV platform. Key art creation and print campaigns.
Branding for Perrier influencer marketing campaigns, designed to reconnect with youth culture.
Brand activation extending the national advertising campaign, The Most Interesting Man in the World. An event series developed to give fans a taste of his life; latest adventures, love of unique food, and eccentric friends.
Advertising and merchandising campaign developed to reflect coexistence of the Pepsi brand with international consumer lifestyle.
Branding for AMP sponsorship of NASCAR racing team and events. Included car design, uniforms, packaging, retail, race day trophy and countless premiums.
Identity system developed for the Reese's NASCAR racing team. Included logos, car design, uniforms, gear, etc.
Illustration and design created for the Stella Artois New York Film Festival partnership.